Since the
emergence of social media, communication between brands and consumers has
changed. Social media is the platform that
gives consumers the power to take a story, image, or video and increase its
reach tenfold. It’s the platform for
them to speak directly to the brands they love in real time and get a
response. It’s the platform for consumers
to express their loyalty to a brand to their friends and family through shared
posts and hashtags.
Not all
content leads to buzz-worthy sharing.
Many factors contribute to sharable content, even beyond the content
itself. The time of day, day of the
week, length of post, and format (image, video, text) are all variables that
impact how the content will be received.
When it comes to the content, the most sharable content is when it
evokes certain emotions, like awe or anger.
Other viral content that is more interactive includes quizzes or lists.
Social
platforms are also great for brands.
Marketers can engage their consumers with two-way dialogue. They can use the social platform for crowdsourcing,
taking consumer opinions and using the feedback to make improvements. Consumers appreciate being heard and
crowdsourcing is a great way for marketers to receive valuable insights from
their customers. Have you ever given
feedback to a brand? Chances are you
only interact with brands you are passionate about and communicating with them
through social media only makes the brand-consumer relationship stronger.
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